Wednesday, June 15, 2011

Green Gardens, Perfume Trends, Culinary Treats - PART I

Photo credit: un coeur en Provence

Dutch trend forecaster Li Edelkoort, one of the most influential person in fashion, has already presented the trends for 2011/2012. In her presentation Li predicted a series of trends for fashion, art, design, architecture and beauty. Some of her trends were literally developed by perfume brands, such as Hermés. Li predicted (In the Landscape Interiors) "The green roofs - it is to become an icon of our time"/"rocks are everywhere in our environment and culture"/"camping colors will prevail and green will be very important"/"grass is going to be used inside as well as outside - grass will be very important".
+ Q Perfume Blog translated this trend to fragrances as "bring the garden into your home" kind of fragrances. Green, aromatic, fresh, herb-y, aquatic, delicate, flowery fragrances have been launched by many brands, after all, when Lady L predicts, it is a sure thing!

Photo credit: un coeur en Provence

So, take off your sandals and let's enter to these magical green gardens. Lets sit under a tree, or lie and relax in a woven network hammock. Let's plant new aromatic herbs to use in our culinary treats. Let's invite friends for a picnic, or for a roof garden party! Let's smell the flowers, savor the crunchiness and freshness of vegetables, the aromatic scent of the herbs...and the amazing "garden-like" fragrances!

Un Jardin Sur le Toit EDT By Hermès - as mentioned before,  Hermès perfumery staff must have sited on the front row, and listened very well to Li Edelkoort's lecture. They literally planted a garden on the top of a roof in Paris, and Jean Claude Ellena, the in-house perfumer of the Maison, wanted to recreate the fresh flowery joy of apple and pear trees. A secret vegetal garden that was presented on a roof, and given to you in a bottle.
One more perfume to be added to the "Le Jardins" collection, including olfactive notes of: apple, pear, grass, peppery note, magnolia, rose, green herbs, damp earth, oakmoss.

The Past: Kenzo has already brought beautiful Lika Minamot and poppy flowers to the top of buildings in his 2010 Flower Fragrance advertising:

Trèfle Pure by Atelier Cologne Cologne Absolue 18% - freshly cut grass, combined with dewy earth and violet flowers. A luminous fragrance that capture the moment that the grass smells fresher - after the rain.
Notes of this fragrance are: Bitter orange, cardamom, basilic, clove absolute, violets leafs, Tunisian neroli, patchouli, moss and musk.

The past: Margiela's first fragrance Untitled EDP by Margiela/Ninfeo Mio EDT by Annick Goutal/Un Jardin aprés la Mousson by Hermès

L'Eau Par Kenzo Wild Edition EDT pour Homme by Kenzo - Kenzo brought the freshness of water casts and blue pebbles - straight from Li's trend book. His garden has pounds and water fountains. It is aquatic, overflowing with life.
Notes of this fragrance are: citron, coriander, ginger, mint, sage, cardamom seeds, atlas cedar and white musks.

The past: Serge Luten's L'Eau/Voyage d'Hermès/DKNY Pure. Many fragrances from 2010 had water as a theme or inspiration - very easy to find!
As per pebbles...Kenzo had already used Karim Rashid's colorful pebbles in Ryoko. Also Lolita Lempicka in her fragrance L ... you can say that Comme de Garçons have a pebble like flacons too.



hermison said...

hi thaknks for posting this ariticle. nice work.i appreciate your collection. its going to helpful for me. I know one more site for DKNY perfume check it out.

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