Tuesday, December 2, 2008

Book of the month/livro do mês

Since the beginning, the blog +Q perfume brought to its readers an opportunity to get to know a new source for fragrance knowledge. Every month a book was carefully selected just for you!
For those of you new to our space, here is the list of books:
1. Plaisir de Parfums - Béatrice Boissiere
2. Histoire du parfum - Ghislayne Pillvuyt
3. Perfume Bottles - Judith Miller
4. Fabulous Fragrances II - Jane Moran
5. What the nose knows - Avery Gilbert
Desde o início, o blog +Q Perfume trouxe para seus leitores a oportunidade de descobrir novas fontes para estudo e conhecimento da fragrância. Todos os meses um livro foi cuidadosamente selecionado somente para você.
Para queles que estão conhecendo o nosso espaço, segue a lista do que já foi previamente indicado:
1. Plaisir de Parfums - Béatrice Boissiere
2. Histoire du parfum - Ghislayne Pillvuyt
3. Perfume Bottles - Judith Miller
4. Fabulous Fragrances II - Jane Moran
5. What the nose knows - Avery Gilbert
Our last selection for this year, and the number 6 is our list is the book Fragrances of the World 2009 - Michael Edwards.
Nossa última seleção para o ano de 2009 e o número 6 da nossa lista é o livro Fragrances of the World 2009 - Michael Edwards.
This year Michael Edwards is celebrating 25 years since he wrote his first perfume guide in 1984 (with 323 perfume reviews) with a special new launch: a book with 6,500 fragrances reviewed, with 800 new releases since 2007 book.
Este ano Michael Edwards está comemorando 25 anos desde que escreveu seu primeiro livro(guia sobre fragrâncias com 323 perfumes revisados em 1984), com um novo lançamento: um livro com 6,500 perfumes e mais de 800 lançamentos desde a versão de 2007.
Edward won the 2004 Fifi Awards for Technological Breakthrough of the Year for launching the on line version of his book.
Michael Edwards changed the way fragrances were sold by developing a new way of classifying scents, into 12 families.
In 2005 he launched a book with prestige, niche, limited edition, bridge, and mass market fragrances, family by family. It is the only guide to match feminine and masculine fragrances, making it easy to suggest gifts. It was a must-have for fragrance and beauty professionals, the guidebook lists fragrances from 596 houses.
Edwards's previous book, the glossy, in-depth historical guide Perfume Legends: French Feminine Fragrances was developed to demonstrate his devotion for and passion to the perfume industry.
He is a visionary: He was among the first, to identify the need to simplify the business of selling and buying fragrance. With the market literally drowning in perfume launches - more than 1800 new ones have appeared since 2000 - he recognized that the only truly effective way to cut through the growing confusion, and help guide customers to the right fragrance choices was to classify perfumes by the way they smell. The idea was simple and effective: people tend to select most of the fragrances they wear from just one or two of the twelve fragrance families. Armed with this guide, it is easy to suggest other fragrances to try from the families that hold the most appeal. Selling fragrances by their scent - as well as House affiliation and seductive imagery - has been a dazzling success. More and more retailers are turning to Fragrances of the World and its online counterpart to boost flagging sales at the perfume counters. (His classification system was introduced to Sephora in the US showcasing the Fragrance Finder for Sephora.)
Michael Edwards ganhou em 2004 o Fifi Awards Avanço Tecnológico do Ano, quando lançou a versão on-line do seu guia 2004.
Ele também inovou e mudou o modo pelo qual as fragrâncias eram vendidas, quando propôs a classificação das fragrâncias em 12 famílias distintas.
Em 2005 lançou o único guia que combinou as fragrâncias femininas com as masculinas, tornando fácil a sugestão para presentear. Era um guia obrigatório para todos os profissionais da área da perfumaria, com mais de 596 casas inclusas.
Anteriormente, o autor já havia publicado um livro chamado Perfume legends - Fragrâncias femininas francesas, que foi uma verdadeira declaração de amor e dedicação que o autor fez a indústria do perfume.
Visionário, logo percebeu que com o número de lançamentos aumentando muito rapidamente (mais de 1800 lançamentos desde o ano de 2000), seria necessário criar um sistema de fácil utilização, para simplificar o processo de compra e venda de fragrâncias. Propôs então, a classificação pelo cheiro dos perfumes, percebendo que as pessoas tendem a escolher uma ou duas fragrâncias dentro das 12 famílias propostas. Neste caso, ficaria fácil sugerir fragrâncias novas para o consumidor dentro das de destaque de cada família.
Cada vez mais seu critério de classificação tem sido usado para facilitar vendas.
Um bom exemplo é o site da Sephora. Entre no site pata entender melhor como a classificação é posta em prática.
Photo credit/crédito fotográfico: The Scented Salamander blog
Lembrando a todos que aquele que colocar mais comentários nos artigos até o final de Dezembro ganhará amostras de perfumes de presente!
Remembering all of you that the person making the largest number of comments this month will will a Brazilian perfume sample or bottle.

2 comments:

Parfum said...

I can easily second the reccomendation for this book, its truly a gem and a fine resource of information. It is recommended as a reference book by the perfume school at which I am studying now, so everyone can be sure it is of the highest quality. There is also a fun game you can play on the authors website where it will suggest three new perfumes for you to try based on entering a perfume you currently wear. Very cool!

:)

maisqueperfume said...

Hi Matt.
Really? When I was writing the article I entered the site and somehow I couldn't see much...
I will look deeper into this...
Where are you studying?

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