The lounge minutes before starting
This blogger has a long term relationship with CDCP - A center for diffusion of perfume knowledge in São Paulo, Brazil. Through this partnership I have been invited to be one of the jurors of the perfume award Atualidade Cosmética and I have been making brainstorming sessions with fragrance houses and marketing strategy projects.
This year they invited me to give a lecture on Niche Perfumery as part of the studies of perfume in a year round course they offer to professionals of the industry of perfumery and cosmetics.
It was a 3 hours lecture where I told them the history of Niche Perfumery; the concept of niche; the classifications of niche brands an niche perfumery as it is today and its future. We explored many brands and many different concepts in a whiff & think session.
It was very interesting to share ideas with marketing managers and perfumers and how professionals of the cosmetic industry and packing developers could use some of the ideas of niche perfumery in their businesses.
The brands presented were:
Annick Goutal, Jo Malone, Antonio Alessandria, Heeley, Yosh, Mona di Orio, Keiko Mecheri, Olivier Durbano, Maison Kurkdjian, Jovoy Paris, Victoria Minya, Editions de Parfums Frederique Malle, État Libre d’Orange, CB I Hate Perfume, S-Perfume, Blood Concept, A Lab on Fire, Juliette Has a Gun, Nasomatto, Histoires de Parfum, biehl parfumkunstwerke, Fueguia 1833, Olfactive Studio, Clive Christian, Creed, Xerjoff, Puredistance, Ormonde Jayne, Rancé , Creed, Penhaligons’, Fragonard, Maitre Parfumeur e Gantier, Lubin, Santa Maria Novella, Farmacia SS. Annunziata dal 156, Les Parfums de Rosine, Le Labo, Byredo, Ego Facto, Bond Nº9, Mandy Aftel, Rich Hippie, Pacifica, Tsi-La, Rebel Intuitive Perfumerie, Strange Invisible Perfumes, Honoré des Prés, Neela Vermiere Creation, Kerosene, The Vagabond Prince, Aus Liebe zum Duft, Aedes de Venustas, Min NY, Comme de Garçons, Aesop, Costes, Ladurée, Les exclusifs, Van Cleef & Arpels Colection Extraordinaire, Tom Ford Private Blend, Estée Lauder Private Collection, Cartier Lês Heures de Parfum, Dior La Collection Privée.
Aedes de Venustas, Min NY, Campomarzio 70, Nose, Crème de La Crème, Hip-Nose; and websites luckyscent and Aus Liebe zum Duft.