When Brazilian TV Network Rede Globo launches a new soap opera it means that new fashion trends are going to be launched too.
The last Brazilian soap opera (The Clone)
that set place in a foreign country, such as Morocco, brought a lot of interest to Brazilians about that country and its culture. We saw a Moroccan frenzy, with a lot of women running to buy accessories and clothes that were shown in the soap opera, and running to sign up to belly dance classes. It was a fever. Restaurants serving Moroccan food had reservation lists and travel agencies sold a lot of tickets to Morocco.
This year the network is launching at prime time, a soap opera about India called Paths to India. The locations of the production will be Brazil, India and Dubai.
What caught my attention is that first of all the soap opera was written by one of the most famous soap opera's writers - Glória Perez; it brings a casting with actors and actresses that are always on the spotlight such as Vera Fisher and Juliana Paes; and the story is about an Indian family of perfumers.
Meaning that not only perfumery will be the next hottest focus of Brazilians attentions this year, but it will increase the sales of perfumes and essential oils. Probably there will be a lot of interest about raw materials, natural perfumes and perfume production.
Also an increase of new Yoga schools, Ayurveda shops etc...
What amazes me is that Rede Globo, always ahead of other networks, is very aware of 2009 trends, knowing that the countries of the BRIC (Brazil and India included) will be a major influence in perfume marketing.
Lucky me!!!! I will reach my goal to develop perfume Culture is Brazil much faster than I thought!!
Quando uma novela nova é lançada pela Rede Globo, uma nova moda é lançada também.
Personagens queridos são imitados, roupas, acessórios e cortes de cabelo serão lançados, comportamentos serão modificados.
A última novela filmada no Marrocos, O Clone, que foi filmada no Marrocos trouxe para o Brasil um grande interesse pela cultura marroquina, suas tradições, sua culinária e sua moda.
As mulheres correram para comprar quela pulseira presa no anel como a da Jade, se inscreveram em aulas de dança do ventre e fizeram filas do lado de fora em restaurantes típicos.
Este ano, Glória Perez está lançando Caminhos da Índia. A nova novela das oito que será filmada no Brasil, Índia e Dubai.
O enredo principal gira em torno de uma família indiana de perfumistas, cujos segredos da perfumaria passam de pais para filhos, de gerações em gerações.
Isto significa que o foco de interesse para a perfumaria será a nova onda de 2009.
Veremos um incrível aumento na procura por perfumes, inclusives os naturais e pelos óleos essenciais.
Além de uma nova onda de procura por aulas de Yoga, meditação e medicina Ayurvédica.
A Rede Globo, sempre na frente dos concorrentes, fez sua lição de casa e percebeu que os países do BRIC (Brasil e Índia) serão os futuros ditadores de moda e tendências.
Parabéns para a Globo,
e sorte minha, que atingirei o meu objetivo mais facilmente:
Criar e desenvolver a cultura do perfume no Brasil.
Clique aqui para ver a estória da família de perfumistas.
5 comments:
Patience, patience liebe Simone. Patience. Schokobade is on the way and Brasilien is so far away.
Kuesse aus Berlin,
Erik
Viele Kuesse!
hahahahhahaha!
This is a very interesting post to me because I have also seen perfume coming more into mainstream television in North American. Lately, there was an episode of a dating show (Don't remember the name) which featured the fellow taking his date to a Le Labo boutique and having a special perfume made for her; he even mentioned the origins of ambergris live on air! I thought it was very interesting and unexpected :)
Ah Le Labo....Fabrice is so nice! I love their Labdanum fragrance.
Erik, schocobady is in my hands!!!!!
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