





"Scent emerges as an exciting realm for design exploration precisely at a time when the dematerialization of technology seem to be leading us further away from direct sensory experiences. Modernist architecture and design has attempted to banish all odors through new finishes, air control systems, and antiseptic surfaces, our digital future seems to hold no place for the vicissitudes of aromas, fragrances, and stink. At the same time, however, exciting new science is exploring the ways in which scent stimulates cognition, memory, and the production of experience.
It’s interesting to look at the ways in which we have engineered scent out of our lives, and when we do try to reinsert it, it is in gaudy, obnoxious, or un-subtle ways. There’s very little room between unscented—and hence, olfactorily sterile—environments and those that are over-perfumed. It seems as if there is too little imagination or creativity when it comes to thinking through ways in which we can enhance our olfactory environment without overwhelming it.
Smells tend to be used to hide, not reveal. But there’s a lot of potential for use of scent that’s functionalized to reveal, signaling things like danger, sustainability, quality in food. What would happen if it just smelled like oxygen, or water, or rain? Nearly invisible and yet somehow more redolent of scents we encounter in our everyday lives outside of engineered environments. " (extracted from SEED - article wrote by Eva Wisten).
Comments: + Q Perfume Blog has noticed that here in Brazil, fragrances have been used and spread in public environments (such as shopping Malls) with no criteria whatsoever. We Brazilians are over exposed by too many perfumes at the same time, and in a intensity that is insane. In the end, shops are using this tool that should be olfactive logos, as bad perfumes composed with cheap scents. And instead of making us feel better and inspired and come back for more, they make me want to pilk. A whiff of bad taste spread in major quantities is what I call this. ...Not to mention the new trend in Brazil of trying to make banks as sterile as hospitals. The cleaning companies are spreading chlorine bleach and other products to clean the bank branches. Besides being dangerous, the idea of killing germs and make the place sterile is ridiculous! Not to mention the awful smell!! I wonder what would happen if someone would spread in banks the fragrance of wealth and financial security instead.... to make us have the impression we are getting richer somehow... :-)
I will like to bring here ( and I will bring it) for my readers to enjoy, the life history of the real Brazilian Empress of Scents - Mrs. Giovanna Kupfer. She was the precursor of olfactive logos and olfactive marketing in the 70's, and also the nose responsible for the most successful Brazilian perfume of all times. But this is an entire article to write & publish soon, exclusively!

Susana Soares - BEE'S PROJECT
Unfortunately here in Brazil we are not even close to start discussing these matters. I really wish I could have attended this symposium because I am always very interested in projects off-bottle!
Using fragrances to create moods, atmospheres, to be used as an extension to home design (very attractive idea), to recognize diseases, to make a ballet or opera a wonderful experience, branding with fragrances, etc... To express one's personality not only by the choice of furniture, fabrics and the colors chosen for a home, but also with fragrances. This is a concept that has to be explored at it's full potential by interior designers and architects. This bloger has been interviewed by a magazine specialized by home and gardening design this month to talk exactly about this ideas. I hope this article will bring to more light/knowledge to the subject in this country. [Soon you will be able to read the article :-)].
Projects like HEAD SPACING for design, projects such as the ones developed by Sissel Toolas, Susana Soares, Christopher Laudamiel, Pierre Bénard, Giovanna Kupfer, etc... they are the future of scent application. They are our olfactive future! They will be always brought by me, after all, I am much more than perfume!
Click HERE to read the entire article in SEED magazine to fully understand the proposal.
* this term is an invention/term proposed by this blog and it belongs to its creator!

Extraído da sala de imprensa da Natura:Paz e Humor é a sexta fragrância de Natura Humor
Masculino e energético, o novo perfume da linha tem caminho olfativo de erva. Paz e Humor, uma combinação necessária na vida de todos os casais, inspirou o nome da sexta e mais nova fragrância de Natura Humor, linha que retrata o cotidiano das relações de maneira irreverente. “Natura Humor Paz e Humor é um convite para que os casais encarem a relação com mais leveza. Para que peçam uma trégua nos momentos de desentendimento, levantem a bandeira da paz e utilizem o humor nas relações. Enfim, desarmem-se!”, diz a diretora de unidade de negócios Denise Figueiredo. O lançamento vem com caminho olfativo Ervas Envolventes, bem diferente dos demais da linha que pertencem, em sua maioria, aos amadeirados e florais. “Paz e Humor equilibra a energia dos cítricos com a personalidade do gerânio e a força das madeiras. Uma fragrância radiante e energética, que combina força e simplicidade”, explica a perfumista da Natura, Verônica Kato. O frasco, verde translúcido, ganhou uma ilustração especial com a bandeirinha para Paz e Humor e tem o mesmo formato das fragrâncias 2 e 4 da linha, que são mais curtos e largos do que os outros.

PAZ E HUMOR DA NATURA
Natura Humor Paz e Humor - Fragrância masculina no caminho ervas envolventes. Transmite energia e jovialidade.
Caminho olfativo: Ervas Envolventes Notas de saída: Bergamota, Mandarina, Laranja e Flor de Laranjeira Notas de Corpo: Jasmine, Gerânio e Lavanda Notas de Fundo: Cedro. Musk, Sândalo e Âmbar
Sobre Natura Humor Com leitura divertida do dia-a-dia das relações, Natura Humor traduz sua irreverência nas fragrâncias para homens e mulheres, nos frascos arrojados e em sua comunicação descontraída, que utiliza o humor das charges como linguagem. Os cartuchos de Natura Humor trazem charges bem-humoradas, assinadas pelos cartunistas Angeli, Caco Galhardo e Adão que retratam o cotidiano das relações de maneira irreverente. A embalagem transforma-se em uma tira divertida, cuja bula, feita com papel jornal, contém o conceito da linha e histórias em quadrinhos. O álcool utilizado em suas fórmulas é orgânico, produzido de forma sustentável e socialmente responsável, proveniente da cana-de-açúcar colhida sem queimadas. Acesse o portal: www.bomdehumor.com.br, um portal desenvolvido por Natura Humor para quem procura por programas divertidos para curtir a dois e entre amigos.









