Monday, April 5, 2010

Fleur du Male EDT- JPG - quick review/avaliação relâmpago!

Quick review: Fleur du Male EDT - Jean Paul Gaultier - 2007
Description: White seduction.
In a nutshell: Fresh, citrusy, soapy, unisex - to homossexual
Notes: Petit grain, Orange Blossom, fern accord, coumarin
Opinion: If you are straight with self confidence go for it!
If you are GLS - it is a statement.
I do like it, specially on men, it is very sexy!!
Avaliação relâmpago: Fler du Male EDT - Jean Paul Gaultier - 2007
Descrição: Sedução branca!
Resumindo: fresco, cítrico, saponáceo, unisex - para homossexual.
Notas: petit grain, flor de laranjeira, acorde de feno e cumarina
Avaliação relâmpago:
Opinião - se você for hétero com auto-confiança - vá em frente!
Se você é GLS - é uma confirmação
Eu adoro, especialmente nos homens!!
The packaging - White Tin
A embalagem - Lata de metal branca
Photo credit: + Q Perfume Blog personal files
Crédito fotográfico + Q Perfume Blog
Name pressed on metal - Tin detail
Detalhe da embalagem - Nome prensado em relevo no metal
Photo credit: + Q Perfume Blog personal files
Crédito fotográfico + Q Perfume Blog
Perfume bottle - Men's torso
Frasco do Perfume - Torso masculino
Photo credit: + Q Perfume Blog personal files
Crédito fotográfico + Q Perfume Blog
The model
O modelo

Sunday, April 4, 2010

Olfactive Future - Part 03 - SCENT AS DESIGN

Photo credit: Richard Perry & The New York Times
Extracted from The NY Times:
ART AND SCIENCE The show “Design and the Elastic Mind,” at the Museum of Modern Art in New York, features items like “Smell +,” left, whose designer, James Auger, said he wanted to underscore the diminished importance the sense of smell had in our lives by creating a device that allowed people to smell each other’s bodily scents before they met. To read more click here
MIND 08 was a conference presented by SEED and MoMa, inspired by "Design and Elastic Mind". The conference brought together an eclectic group of scientists, designers and architects, to discuss topics such as personal genome, brain visualization, generative architecture, and collective design. The idea was to explore news ways of transforming visual and intellectual landscapes.
Photo credit: Jane Nisselson, Virtual Beauty/Design
Following this project, in March 26th of 2010 another conference took place in New York City called HEADSPACE ON SCENT AS DESIGN. IFF, Coty, MoMa and SEED presented a one day symposium to discuss on the concept, the impact and the potential applications of scents. To acknowledge new ways to apply scents as a design concept. Perfumers, designers, architects, chefs, artists and scientists gathered together to overlook the importance of scents, the increasingly scent-free environment movements.
"The idea that led us to organize Headspace is that scent is not only a medium for design, but also a design form in its own right. Perfumers and scientists working on scent perform every time a design act. Sometimes it is good, sometimes mediocre. It can be very commercial, or more limited and idiosyncratic. Just like other forms of design, it is targeted to the goal at hand, whether the creation of a new clothing detergent with universal appeal or of a unique scent that will touch only a few dozen wrists. Just like other forms of design, it requires expertise and dedication, not to mention talent. We are therefore not advocating that any self-described designer should also feel free to tackle scent, but rather that designers should be aware of the spatial and perceptive potential of scent, and that perfumers should realize that they are engaged in design and take advantage of that knowledge." (extracted from SEED - article wrote by Eva Wisten).
Comment: The idea of the symposium was to present scent as a form of design and make a parallel to different aspects of design and how perfumery applies them.
"An approach similar to the wine industry’s could motivate the public to acquire an education and a vocabulary to share their olfactive experiences. We have cultivated a sophisticated approach to flavor that makes us think we can really choose among twelve types of salt and twenty-five types of olive oils. There is no similar reciprocal relationship in the domain of smell that invites and rewards people to cultivate and pursue odor distinctions and experiences."(extracted from SEED - article wrote by Eva Wisten)
Comments: What caught this bloger's attention was that the article compared perfumery to the process of making/tasting/understanding wine. This bloger has been also mentioning here and off blog that, if there is a culture in development of the knowledge about wines and teas why not develop the culture of understanding the sense of smell and scents. To educate and to develop skills to describe olfactive experiences (scentlinguistics*). We, the passionados for fragrances need to fight for this cause, instead of only sitting and writing reviews about perfumes we love! We need to fight to establish Perfumery as an art, as design. Some French courts are refusing to understand perfumery as an art!
I have mentioned here the work of Mrs. Sissel Toolas (click HERE to read). She created a scent- language called NASALO. Her work is crucial for this development of expanding the vocabulary to describe smells, odors, aromas, scents and fragrances. It is a start.
I have also brought Osmoart and their projects harmonizing arts, photography, music, poetry, etc... with fragrances and their projects to teach kids about the sense of smell and about fragrances.

"Scent emerges as an exciting realm for design exploration precisely at a time when the dematerialization of technology seem to be leading us further away from direct sensory experiences. Modernist architecture and design has attempted to banish all odors through new finishes, air control systems, and antiseptic surfaces, our digital future seems to hold no place for the vicissitudes of aromas, fragrances, and stink. At the same time, however, exciting new science is exploring the ways in which scent stimulates cognition, memory, and the production of experience.

It’s interesting to look at the ways in which we have engineered scent out of our lives, and when we do try to reinsert it, it is in gaudy, obnoxious, or un-subtle ways. There’s very little room between unscented—and hence, olfactorily sterile—environments and those that are over-perfumed. It seems as if there is too little imagination or creativity when it comes to thinking through ways in which we can enhance our olfactory environment without overwhelming it.

Smells tend to be used to hide, not reveal. But there’s a lot of potential for use of scent that’s functionalized to reveal, signaling things like danger, sustainability, quality in food. What would happen if it just smelled like oxygen, or water, or rain? Nearly invisible and yet somehow more redolent of scents we encounter in our everyday lives outside of engineered environments.
" (extracted from SEED - article wrote by Eva Wisten).

Comments: + Q Perfume Blog has noticed that here in Brazil, fragrances have been used and spread in public environments (such as shopping Malls) with no criteria whatsoever. We Brazilians are over exposed by too many perfumes at the same time, and in a intensity that is insane. In the end, shops are using this tool that should be olfactive logos, as bad perfumes composed with cheap scents. And instead of making us feel better and inspired and come back for more, they make me want to pilk. A whiff of bad taste spread in major quantities is what I call this. ...Not to mention the new trend in Brazil of trying to make banks as sterile as hospitals. The cleaning companies are spreading chlorine bleach and other products to clean the bank branches. Besides being dangerous, the idea of killing germs and make the place sterile is ridiculous! Not to mention the awful smell!! I wonder what would happen if someone would spread in banks the fragrance of wealth and financial security instead.... to make us have the impression we are getting richer somehow... :-)

I will like to bring here ( and I will bring it) for my readers to enjoy, the life history of the real Brazilian Empress of Scents - Mrs. Giovanna Kupfer. She was the precursor of olfactive logos and olfactive marketing in the 70's, and also the nose responsible for the most successful Brazilian perfume of all times. But this is an entire article to write & publish soon, exclusively!

Susana Soares - BEE'S PROJECT

Unfortunately here in Brazil we are not even close to start discussing these matters. I really wish I could have attended this symposium because I am always very interested in projects off-bottle!

Using fragrances to create moods, atmospheres, to be used as an extension to home design (very attractive idea), to recognize diseases, to make a ballet or opera a wonderful experience, branding with fragrances, etc... To express one's personality not only by the choice of furniture, fabrics and the colors chosen for a home, but also with fragrances. This is a concept that has to be explored at it's full potential by interior designers and architects. This bloger has been interviewed by a magazine specialized by home and gardening design this month to talk exactly about this ideas. I hope this article will bring to more light/knowledge to the subject in this country. [Soon you will be able to read the article :-)].

Projects like HEAD SPACING for design, projects such as the ones developed by Sissel Toolas, Susana Soares, Christopher Laudamiel, Pierre Bénard, Giovanna Kupfer, etc... they are the future of scent application. They are our olfactive future! They will be always brought by me, after all, I am much more than perfume!

Click HERE to read the entire article in SEED magazine to fully understand the proposal.

* this term is an invention/term proposed by this blog and it belongs to its creator!

COLEÇÃO HUMOR DA NATURA

Extraído da sala de imprensa da Natura:Paz e Humor é a sexta fragrância de Natura Humor

Masculino e energético, o novo perfume da linha tem caminho olfativo de erva. Paz e Humor, uma combinação necessária na vida de todos os casais, inspirou o nome da sexta e mais nova fragrância de Natura Humor, linha que retrata o cotidiano das relações de maneira irreverente. “Natura Humor Paz e Humor é um convite para que os casais encarem a relação com mais leveza. Para que peçam uma trégua nos momentos de desentendimento, levantem a bandeira da paz e utilizem o humor nas relações. Enfim, desarmem-se!”, diz a diretora de unidade de negócios Denise Figueiredo. O lançamento vem com caminho olfativo Ervas Envolventes, bem diferente dos demais da linha que pertencem, em sua maioria, aos amadeirados e florais. “Paz e Humor equilibra a energia dos cítricos com a personalidade do gerânio e a força das madeiras. Uma fragrância radiante e energética, que combina força e simplicidade”, explica a perfumista da Natura, Verônica Kato. O frasco, verde translúcido, ganhou uma ilustração especial com a bandeirinha para Paz e Humor e tem o mesmo formato das fragrâncias 2 e 4 da linha, que são mais curtos e largos do que os outros.

PAZ E HUMOR DA NATURA

Natura Humor Paz e Humor - Fragrância masculina no caminho ervas envolventes. Transmite energia e jovialidade.

Caminho olfativo: Ervas Envolventes Notas de saída: Bergamota, Mandarina, Laranja e Flor de Laranjeira Notas de Corpo: Jasmine, Gerânio e Lavanda Notas de Fundo: Cedro. Musk, Sândalo e Âmbar

Sobre Natura Humor Com leitura divertida do dia-a-dia das relações, Natura Humor traduz sua irreverência nas fragrâncias para homens e mulheres, nos frascos arrojados e em sua comunicação descontraída, que utiliza o humor das charges como linguagem. Os cartuchos de Natura Humor trazem charges bem-humoradas, assinadas pelos cartunistas Angeli, Caco Galhardo e Adão que retratam o cotidiano das relações de maneira irreverente. A embalagem transforma-se em uma tira divertida, cuja bula, feita com papel jornal, contém o conceito da linha e histórias em quadrinhos. O álcool utilizado em suas fórmulas é orgânico, produzido de forma sustentável e socialmente responsável, proveniente da cana-de-açúcar colhida sem queimadas. Acesse o portal: www.bomdehumor.com.br, um portal desenvolvido por Natura Humor para quem procura por programas divertidos para curtir a dois e entre amigos.

Thursday, April 1, 2010

Féminité du Bois EDP - Serge Lutens - Review


FÉMINITÉ DU BOIS - SERGE LUTENS

re - Launch: 2009
Perfumer: Sege Lutens
Olfactive notes of: Ginger, cardamom, cinnamon, cloves, plum, peach, orange blossom, violet, beewax, cedar, sandalwood, vanilla, benzoin
Olfactive Family - woody-floral
Gender: Feminine
Description by the Brand: tribute to perfection, beauty and pure sensual femininity.
Description by + Q Perfume: WOODY CEDAR FLORAL PLUMMY
Sillage: very difuse
Technological improvement: woody perfumes for women
Fixation: long
Rating:✪✪✪✪
where:
✪✪✪✪✪ - Pure femininity
✪✪✪✪ - Luxurious femininity
✪✪✪ - Feminine yes, wearable thou?
✪✪ - cheap pencil note
✪ - not for women, not for men
You will find Serge Lutens fragrances at Essenza Nobile. The providers of this sampling for my blog.
FÉMINITÉ DU BOIS EDP- SERGE LUTENS
photo credit: mes-parfums.com
In 1992 Serge Lutens teamed up with Pierre Bourdon and Christopher Sheldrake to create for Shiseido a woody fragrance for women called Féminité du Bois, around a Cedar Atlas note from Morocco.
In the 90's Women were competing for jobs with men, demanding higher salaries, wearing suits and defining their own femininity. Since woody fragrances were widely explored in the masculine world, bringing them to the ladies would also bridge the two kingdoms. With the grunge trend in fashion that decade (where the looks were rather androgynous), woody perfumes with floral and fruity compositions seemed to be the way to bring a new concept of femininity. Women were no longer fragile beings.
( Notice that CK One by CK was launched as the first modern unisex fragrances, in 1994).
In 2009 Serge Lutens relaunched the fragrance recreating the juice in its true form: pure and nude. As he describes it: "it is a judge in love with the criminal". Where cedar is the criminal.

Cedar of Morocco
The perfume received a new flacon - simple, where the color of the fragrance - pale brown-ish pink, could be seen through a transparent grass bottle.
When Serge Lutens traveled to Morocco for the first time, he fell in love with this special wood, so he knew one day he would create a perfume around this fragrance. At that time he thought of naming it Cédre. He would go back to a concept of purity where one would be able to identify the note in the fragrance.
Féminité de Bois EDP was altered, recreated or undressed (as the perfumer describes it) to show the simplicity the perfumer wanted to give to the perfume.
Notes of ginger explode with notes of Cedar on the skin.
I smell cumin as a subtle undertone - although not mentioned by the brand, but cleverly mentioned by Katie P. And it is to my senses a bit annoying, as I am not really fond of armpit BO, but it does bring reference to Middle Eastern cultures, where cumin is sprinkled in almost every dish. So I understand where it came from.
Spiced by cinnamon and cloves, cedar becomes very pleasant and wearable.
Cardamom is there, vibrant and belly dancing, but not separable from the rest. You cannot smell any purity of notes here. Although the perfumer says you can, + Q Perfume Blog can only separate the cedar itself from the others. The hold hands. They are not nomads in the desert.
SERGE LUTENS MAKE UP ART
What captured my attention is the fact that this fragrance has the olfactive representation of his makeup palettes. With pale pinks, cinnamon browns, burgundy plumy - clove-ish tons, pale nude powdery silky touches of peachy and bee-wax colors, blended into shades of mate gold. If you look at this image above, it is exactly how I picture this fragrance. A dry woody beauty, with a touch of classy femininity.
Plum notes are sweeten by orange blossom, slightly flowery and very fruity. There is no gap between the fruity notes and the spicy ones. It feels like the spices left the cedar and jumped to compose a sangria-mix with the fruits. (before pouring into the wine - because you don't have that note in this perfume).
Plum, peach and orange is joyful, vibrant, alive and syrupy. The perfume emerges from dryness to pulp nectars. As if dusty notes of powdered spices and dry cedars were mixed in a moisture blend of the liquid the fruits.

Erg Shabby Sand Dunes -Sahara Moroccan desert
photo credit: Mike Mellinger
The color palette of the sandy wilderness of the desert represented in orange olfactive notes of peach and orange blossoms. The pale plum and cinnamon, blending in arid creamy yellows... they are all there!
The perfume is not only an artistic interpretation of aromas and scents, but also a lesson of color blending.
The waxy note add another texture to the fragrance, that so far was mixing liquids and powders. In my skin is very pronounced and very welcomed. I love touches of honey and bee-wax in perfumes. A trace of pollen, a trace of the energy of bees, a trace of honey...it is delicate and it brings softness to this perfume.
A base of sandalwood, vanilla and benzoin, slightly gourmand, sweet, comforting, smooth and woody wraps the package.
Obs: I gave a 4 star rating because in my opinion it is rather strong. It could be less diffuse. Maybe an EDT would make me smile more. It is to my senses too much of Serge.
DIOR NEW LOOKS 2010/2011
Fémenité du Bois EDP by Serge Lutens is the fragrance to wear with the new look presented by Dior. It will work as an olfactive extension of the textures and colors of these looks. And they were brought here as the first experience of matching fragrances with fashion.
I have been harmonizing fragrances with images, with music, with videos, with art, poetry, and lately with food. But this is not an image - fragrance association. It goes beyond that. The concept of these looks, inspired by the heroic romanticism of french 17th century, is Seduction and Liberty.
When Serge Lutens first created this fragrance, that was women were looking for. Liberty to be equal as men. Liberty to be able to reach positions and financial conquests like men did.
And the perfumer recreated the fragrance to be nude. Nude seems to be the word nowadays. And Dior brought pale tons, with seductive plums and burgundies. Pale pinks and sandy creams. Mini dresses and ruffles (as promised by Li Edelkoort). Transparency and and curly hairs. (not a problem to wear by this blogger!!!).
It is 100% the look of + Q Perfume Blog.
If I had the bucks, probably the entire collection was already pre ordered to be delivered to me!!! Transparency and delicacy mixed with heavy, roughness of leathers and wools. Pale palettes, chiffons, dryness X pulpiness and femininity are going to be the hit of fall, and Serge Lutens Féminité du Bois EDP will be a must-wear fragrance!
A woman who is feminine but not fragile. That is the aura of this perfume, that is the aura of this Dior collection.
Para uma avaliação em Português - clique aqui e entre no mundo mágico da minha amiga Gaëlle.
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