I or L’Heure Promise: representing a moment of possibility, said Laurent, who aimed to capture the “delicate and diaphanous scent of an angel.” A fragrance with notes of petitgrain, fresh herbs, iris, sandalwood and musk. The first 100 pieces of I sold in Cartier boutiques will feature an engraved serial number, commemorating Cartier’s 100th anniversary in America.
IV or L’Heure Brilliante: was inspired by high-energy nightlife and neon effervescence, Laurent said, with notes of lemon, flaxseed, gin notes and aldehydes.
X or L’Heure Folle: Laurent took a cue from Cartier’s Tutti Frutti jewelry collection, which features pieces with a multi-hued cacophony of stones originally commissioned by the Indian maharajahs in 1925. With notes of redcurrant, pink peppercorn, grenadine, blueberry, blackcurrant, blackberry, violet, leafy notes, ivy, boxwood, shiso, aldehydes and polygonum.
XII or L’Heure Mystérieuse: blended jasmine, patchouli, elemi gum, coriander, incense, frankincense and juniper. The fragrance is suggestive of an oriental, Laurent said, though she sought to avoid classifications.
XIII or La Treizième Heure: Laurent favorite scent— she tried to reproduce the smell of smoke. She describes as “olfactive trickery, like a crime with premeditation”. With notes of leather notes, maté, birch, narcissus, bergamot, patchouli and vanilla. La Treizième Heure also references the address of Cartier’s historic flagship in Paris at 13 Rue de la Paix.
The remaining eight Les Heures fragrances will be created and launched gradually over the next five years.
If you have an special moment to share, I would love to hear!!!
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Photo credits: Cartier, D&G Brands