Photo credit: Richard Perry & The New York Times
Extracted from The NY Times:
ART AND SCIENCE The show “Design and the Elastic Mind,” at the Museum of Modern Art in New York, features items like “Smell +,” left, whose designer, James Auger, said he wanted to underscore the diminished importance the sense of smell had in our lives by creating a device that allowed people to smell each other’s bodily scents before they met. To read more click here
MIND 08 was a conference presented by SEED and MoMa, inspired by "Design and Elastic Mind". The conference brought together an eclectic group of scientists, designers and architects, to discuss topics such as personal genome, brain visualization, generative architecture, and collective design. The idea was to explore news ways of transforming visual and intellectual landscapes.
Photo credit: Jane Nisselson, Virtual Beauty/Design
Following this project, in March 26th of 2010 another conference took place in New York City called HEADSPACE ON SCENT AS DESIGN. IFF, Coty, MoMa and SEED presented a one day symposium to discuss on the concept, the impact and the potential applications of scents. To acknowledge new ways to apply scents as a design concept. Perfumers, designers, architects, chefs, artists and scientists gathered together to overlook the importance of scents, the increasingly scent-free environment movements.
"The idea that led us to organize Headspace is that scent is not only a medium for design, but also a design form in its own right. Perfumers and scientists working on scent perform every time a design act. Sometimes it is good, sometimes mediocre. It can be very commercial, or more limited and idiosyncratic. Just like other forms of design, it is targeted to the goal at hand, whether the creation of a new clothing detergent with universal appeal or of a unique scent that will touch only a few dozen wrists. Just like other forms of design, it requires expertise and dedication, not to mention talent. We are therefore not advocating that any self-described designer should also feel free to tackle scent, but rather that designers should be aware of the spatial and perceptive potential of scent, and that perfumers should realize that they are engaged in design and take advantage of that knowledge." (extracted from SEED - article wrote by Eva Wisten).
Comment: The idea of the symposium was to present scent as a form of design and make a parallel to different aspects of design and how perfumery applies them.
"An approach similar to the wine industry’s could motivate the public to acquire an education and a vocabulary to share their olfactive experiences. We have cultivated a sophisticated approach to flavor that makes us think we can really choose among twelve types of salt and twenty-five types of olive oils. There is no similar reciprocal relationship in the domain of smell that invites and rewards people to cultivate and pursue odor distinctions and experiences."(extracted from SEED - article wrote by Eva Wisten)
Comments: What caught this bloger's attention was that the article compared perfumery to the process of making/tasting/understanding wine. This bloger has been also mentioning here and off blog that, if there is a culture in development of the knowledge about wines and teas why not develop the culture of understanding the sense of smell and scents. To educate and to develop skills to describe olfactive experiences (scentlinguistics*). We, the passionados for fragrances need to fight for this cause, instead of only sitting and writing reviews about perfumes we love! We need to fight to establish Perfumery as an art, as design. Some French courts are refusing to understand perfumery as an art!
I have mentioned here the work of Mrs. Sissel Toolas (click HERE to read). She created a scent- language called NASALO. Her work is crucial for this development of expanding the vocabulary to describe smells, odors, aromas, scents and fragrances. It is a start.
I have also brought Osmoart and their projects harmonizing arts, photography, music, poetry, etc... with fragrances and their projects to teach kids about the sense of smell and about fragrances.