Monday, November 19, 2012

MAD NYC opens Chandler Burr's Scent Exhibition

In April this blog has announced on first hand the opening of Chandler Burr's Scent Exhibition at MAD NYC - Click HERE to read all about it, and click HERE to read more detailed information from the NEW YORK TIMES). The opening was scheduled for NOV, 13 but sadly, due to Sandy, it was postponed to NOV, 20 as he told me and as the NYT informs. The museum website gives a different date - NOV, 29th, so please call the museum to be sure of the date of the opening!

MAD Location
2 Columbus Circle
New York, NY 10019

Museum Hours
Tuesday to Sunday from 11:00 am to 6:00 pm
Thursday and Friday from 11:00 am to 9:00 pm

The good news are: A beautiful catalogue is on the way and pre-orders can be made already!

The catalogue will be sold for $250. There are only 1,000 catalogues, so if you are interest, you should hurry! Members of the museum will get 5% discount only.

The catalogue will have 11 of the 12 works of olfactory art that will be presented at the exhibition— Only Chanel Nº5 was not included, but don’t ask me why – Chandler did not tell me.
We are also not sure if the catalogue can be shipped internationally, so this info must be checked by contacting the museum.
About the catalogue flacons - Each work comes in a 5ml vial.
I have received a preview of the catalogue, so I am posting here for you guys to have a general idea – one of more details might change a bit, according to Chandler.

Photo credits: MAD + Chandler Burr

The works included in the exhibition (+ Chanel Nº5) and in the catalogue are:

01 Romanticism
Aimé Guerlain
Lent by Guerlain

02  Abstract Expressionism
Francis Fabron
Lent by Givenchy and Givaudan

03 Early American School
Aromatics Elixir
Bernard Chant
Lent by The Estée Lauder Companies and International Flavors and Fragrances

04 Industrialism
Drakkar Noir
Pierre Wargnye
Lent by l’Oréal International Flavors and Fragrances

05 Surrealism
Olivier Cresp
Lent by Clarins and Firmenich

06 Minimalism
L’Eau d’Issey
Jacques Cavallier
Lent by BPI and Firmenich

07 Photo Realism
Annie Buzantian, Alberto Morillas
Lent by The Estée Lauder Companies and Firmenich

08  Kinetic Sculpture
Light Blue
Olivier Cresp
Lent by Dolce & Gabbana, P&G Prestige, and Firmenich

09 Neo-Romanticism
Prada Amber
Carlos Benaïm, Max Gavarry, Clément Gavarry
Lent by Prada, Puig, and International Flavors & Fragrances

10 Luminism
Osmanthe Yunnan
Jean-Claude Ellena
Lent by Hermès

11 Post-Brutalism
Daniela Andrier
Lent by l’Oréal and Givaudan

The catalogue will also come with a booklet with 11 essays about the Artistic Historical context of the scents, written by Chandler Burr himself.

To pre-order yours, click here in the MAD link.

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