Henriette Gabilla is said to be the first female perfumer in the History of Perfumery. Syrian by birth, she arrived in France in the beginning of the 20th century to open a fragrance house. She had started to create perfumes in 1890 but founded her fragrance house only in 1910 at 6, rue Edouard VII in Paris.
Inspired by François Coty, she has launched 86 six different perfumes in 12 years. Her first creation was called "Mon Chérie". She became very famous between wars and she sold her products world-wide.
Her early creations were presented in Baccarat crystal bottles, such as for La Vièrge Folle launched in 1911, Moda launched in 1918, Gardenia launched in 1923, Mon Talisma launched in 1925 and Tango launched in 1927.
Lalique has also created perfume bottles for the brand - Violette and Xantho were launched in 1925; Tout Les Fleurs. Lilas, Chinli and Glycine all launched in 1926.
She launched Folli Follie in 1912, and the World War I commemorative fragrances launched in 1919 were called Minuites Breves, Minuites Chevres and Minuites Revées.
Gaby was launched a year later (and bought by fragrance house Lubin) and Gaby Desiys in 1924. Her perfume Intrigue was launched in 1938 together with a special set presenting 03 fragrances: La Vièrge Folle, Gardenia and Longchamps.
Some Gabilla perfume bottles...
Xantho - 1925
La Vièrge Folle - 1911
What is curious to observe is that although Gabilla had a brand name, she did not have a logo. The name Gabilla was written in many types of fonts, depending on the year and the style that was in fashion.
If you think launching many fragrances, one after the other is a movement of our modern perfumery, you haven't heard of the amazing Gabilla! The difference was that in her times, fragrances had quality and style, and they came in exclusive artistic bottles signed by famous glass and crystal manufactures...