From April 8 - 17th, the Italian museum Museo della Scienza e Tecnologia in Milano, in a joint project with NCS, Global Color Research, Studio original Designers 6R5, Shiseido and SergeLutens will present a very exquisite exhibition called Wonderline 2011 New Art, completely dedicate to colors. An exhibition that blends modern painting, avant-garde poetry, alternative music, color and emotional photography. Visitors can experience aunique way, involving all their senses!
The protagonist of the show (designed and built by Studio Original Designers 6R5) is the color, by its nature a universal language.
There are two experiences provided for visitors to the exhibition. The part called "Concept Color - Trend Color - Color Philosophy" dealing with the psychological analysis of the color according to the theories of Kandinsky, Itten and Wittgenstein to the latest developments in contemporary thought.
Than the path moves on to the real heart of the exhibition, dedicated multi-sensory experience divided into multiple sections, full of visual and auditory stimuli. Each color is recounted by poetry, photographs, paintings and sound. The spaces are dedicated to Creativity (Green Room), Inspiration (Blue Room), Imagination (Violet Room), Inventive (Orange Room), Technology (Black Room), Sensation (Turquoise Room), Legend (Purple Room), Passion (Red Room) and Emotion (Yellow Room).
Colors will be also presented by Shiseido make up brand and the olfactory journey will be composed by Serge Lutens niche perfumery brand.
DATURA NOIR by Serge Lutens
Every room presents a different fragrance by Serge Lutens, telling a stories of those who were inspired by legends and ideas that led to the creation of the fragrances, such as Datura Noir from his Beige Collection.
The fragrance is inspired by Datura, a vespertine flowering plant with toxic properties, used in the Middle Ages used to burn witches and their evil essence. The olfactives notes of Datura Noir are: Myrrh, bitter almond, tonka bean, musk, osmanthus, heliotrope, mandarin, lemon blossom, tuberose, vanilla, coconut oil and apricot.
Also perfuming the exhibits is Fille En Aiguilles, an intensive, warm and aromatic scentcombining pine needles, incense and bay leaf, with accentuated fruity and spicy notes. The inspiration for this composition was scent and sound of pine forest in summer sun. The olfactive notes are: pine needles, vetiver, bay leaf, spices, fruit and incense.
FILLE EN AIGUILLES
Chipre Rouge will be also enjoyed. A sensual fragrance with sweet honey notes, amber notes and oakmoss. According to SL, this is a scent of west France. A scent of a fairy tale forest. Chypre is represented by oakmoss with its woody deep smell and a heavy earth note. Top notes are thyme and pine tree needles; middle notes are honey, bees wax, jasmine and fruity resins; base notes are patchouli, moss, amber, musk and vanilla.
CHYPRE ROUGE
Serge Lutens' Nuit de Cellophane and Chergui will be also there for you to smell.
The project includes four focus on color. Colors in the World (developed by Studio Original 6R5 Designers Network), the cultural nuances that distinguish the various continents and their inhabitants (for example South Africa is unethical, yellow, green, orange, red and blue, Italy is blue, from cobalt to turquoise, across the seas that lap its shores, India is an ascetic, pink, fuchsia, red, blue). Colors in the Sciences (in partnership with Focus), a photographic journey between peoples, cultures, worlds, atoms, nanotechnology and nature. Colors in the Arts (curated by Giancarlo Graziani). Colour and Trends (ed. NCS Colour AB), the future color trends in design.
09 rooms display
The 09 ambiances (called color rooms) present images and photographs. A different scenario for a distinctive color and a different proposal:
Green room: creativity/Blue room: inspiration/Purple room: legend/Turquoise room: sensation/Black room: technology/Orange room: inventing/Yellow room: Emotion/Red room: passion/Violet room: imagination.
THE SCENTED COLORED PATH OF SHISEIDO & LUTENS:
TURQUOISE
BLUE
RED
YELLOW
PURPLE
ORANGE
THE BLUE ROOM WITH SHISEIDO MAKE UP "LUMINIZING SATIN EYE COLOR TRIO BL310 & LUMINIZINGLIP GLOSS PK406. FRAGRANCE NUIT DE CELLOPHANE BY SERGE LUTENS:
TURQUOISE ROOM WITH SHISEIDO'S LUMINIZING SATION COLOR GR222 AND SERGE LUTENS' CHERGI.
About Serge Lutens and Shiseido:
Serge Lutens started working when he was 14 in a hair salon in Lille. In the 60's he moved to Paris and worked for Vogue Magazine, creating make up, jewelry and photographing. One decade later, Lutens directed 2 movies. Shiseido hired Lutens in 1980 to develop their product image. Throughout the 1980s he shot various advertising campaigns and films and designed makeup and packaging.In 1982, Shiseido commissioned Lutens to create a fragrance called "Nombre Noir".
Entrance is free of charge: from 9:30h till 22:00h.
Museo Nazionale della Scienza e della Tecnologia "Leonardo da Vinci"Via San Vittore 21, 20123 Milano
I would give the world to loose myself into those rooms! If you have the chance to go, please let me know more details!!
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