Thursday, August 26, 2010

Menthe Fraîche - Fragrance review

MENTHE FRAÎCHE EDP BY HEELY

Perfume: Menthe Fraîche EDP

Launch: ?

Perfumer: David Maruitte

Gender: Unisex

Olfactive family: Citrus-green

Olfactive Notes: Spearmint, peppermint, bergamot, green tea, freesia, white cedar.

Inspiration: Patrick Bateman in American Psycho.

Description by the brand: Contemporary, ultra-fresh, natural scent. Crushed mint leaves, interwoven with a hint of Sicilian bergamot, green tea and white cedar. A perfectly light, easy to wear fragrance. An olfactory interlude.

Description by + Q Perfume: BLISTEX, SEXY SKIER, TOOTH PASTE, CHIC.

Silage: Good

Fixation: Too long to be true.

Rating: ✪✪✪✪✪✪

Where:

✪✪✪✪✪ - BEAUTIFUL AS A PERFECT WHITE TEETH SMILE!

✪✪✪✪ - SEXY AS TONY BETSCHART!

✪✪✪ - NICE COOLING EFFECT.

✪✪ - AS CHEAP AS TOOTH PASTE.

- DUMP IT INTO THE SNOW.

Where to find the fragrance: Heely's web site - click HERE

WRIGLEY'S SPEARMINT GUM

photo credit: candyaddict.com

The chewing gum was invented by the Greeks - the ancient version of gum was a chewing resin, called mastiche and extracted from the mastic tree. Early American settler made chewing gum out of spruce sap and bee wax. The first commercial gum was sold in America in 1848, and in 1914, Wrigley Doublemint brand was created. William Wrigley, Jr. and Henry Fleer were responsible for adding the popular mint and fruit extracts to a chicle chewing gum.

Since I was ten years old, contrary to my little friends, chewing Bubbaloo and Adam's tutti-frutti gum, I was addicted to Wringley's spearmint gum. Why? because of the smell and the peppery taste! As I grew older, I was chewing less and less gum, and as nowadays I suffer of TMJD (Temporomandibular joint disorder), so Wringley's is totaly out of the question.

BLISTEX MINT LIP BALM

Another product that I was addicted to is Blistex, that fantastic lip balm for soothing chapped and burned lips (from cold weather). For the same reason of Wringley's - that lip balm is loaded of menthol, my beloved menthol! I always ended up eating the balm from the lips, turning them from chapped to real cuts.

MINT LEAFS

The only safe way I found to enjoy this lovely plant, without dislocating my jaw or cutting my lips was to drink mint tea, or to add the flavor in salads, such as Tabbouleh.

Today I found a safe and amazing way to experience mint for one entire day: Heely's Menthe Fraîche EDP!

The first whiff is a joy of citrusy notes of Sicilian bergamots, combined with notes of two kinds of mint; spearmint and peppermint. Peppermint is mentha piperita, with strong levels of menthol, usually used to add flavor in chewing gums, toothpastes, shampoos and creams. This kind of mint gives a very cooling effect to the skin, felt immediately at the first whiff of this perfume. As the name suggests, this note is the most peppery of all the other mints.

Spearmint, or mentha spicata, or Nana Mint of Morocco (the only we savor everyday in Israel!), reminds of the peppermint, but it is more pungent and sweeter. It has 0.5% less menthol than the peppermint, and it contains pinenes and carvone.

The combination of both with the bergamots, brings a freshness only felt when you suck up air into the mouth, after brushing the teeth with mint flavored toothpastes. Icy cold, with a sweetness under layered.

But one could think it is rather strange to smell like toothpaste. Don't get me wrong, or anybody else reviewing this fragrance. Heely's Menthe Fraîche is far from having the scent of tooth pastes! It has the cooling, refreshing effect of it.

BLOOMING GREEN TEA

Heart notes is also a pleasant surprise. Notes of green tea combined with freesia explode just like those blooming green teas, when hot water is poured into the cup. Delicate, herbal, very aromatic, this accord is an endulgement to my senses. The soft nutty note implied is very elegant.The finishing is a white cedar note - very dry and also delicate.

In general the fragrance is fresh-green with a flowery and woody touch. I have recommended in the past as a nice summer fragrance (click HERE to read), and I continue to do so, but as I am reviewing it today, I cannot think of a better description than a SEXY SKIER'S FRAGRANCE! Perfect for any time of the year, it will be a blast in a snowy holidays, doing winter sports such as ski or snowboarding, lodges made of wood, hot coco or wine and someone to kiss.

TONI BETSCHART

The brand should invite Toni "the Body" Betschart to pose for the advertising of this fragrance. Just imagine Toni spraying the perfume, spreading Blistex on his lips, showing a perfect white teeth smile... dreamy! The perfect kiss in the lodge...

Info on Toni in case you are not into ski celebs: He has appeared bare-chested in behalf of Swiss tourism. He is a sexy ski instructor with a body to lust and for many to envy.

2 comments:

Michael Mattison said...

Yes, Simone, Toni would be the ideal fragrance model. Definitely.

I had been wondering about a truly minty mint fragrance for a while until I stumbled upon this scent in Munich about 6 months ago. I had never really encountered a scent with a significant amount of mint (Roadster doesn't count) -- there aren't many at all -- and I thought this was pleasant. A bit too icy for me to actually want to wear; but nicely done. (There are various scents in the Heeley line that are worthwhile; after Philosykos, their fig is the best, and they've got an excellent leather scent, very nice.

Love this post! :-)
XO
Michael

+ Q Perfume Blog said...

The leather scent is dreamy!! We have a lot in common when speaking about perfumes!!!

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