Thorsten Biehl is a traveller. In his bag, the culture of 60 different countries, a career in market positioning and development strategies for perfumes, marketing and evaluation and successful achievement as an entrepreneur.
His olfactive gallery as he calls his business, is a place where perfumers create art.
The concept of the fragrances is Art in a Flacon.
Exclusive and unusual fragrances for individuals, not for the masses.
Every fragrance is a limited edition with lot number. Exclusiveness is a matter of quality for this brand.
No models, no complicated packaging and design, minimalism is the motto (less is best).
The collection was design by 6 different perfumers, of six different countries:
Henning Biehl, Mark Buxton, Patricia Choux, Egon Oelkers, Arturetto Landi and Geza Schön.
3 comments:
I love that "simplistic" & "minimalistic" packaging and that each has no.
Hope that we can colaborate on something looking as "clean" and "pure", sometimes in the future.
one clean sweet kiss to you, minimalistic way to say you are dear to me!
I am melting here, like a North Pole!! Thank you...I think we will call it, if ever happend, that line or perfume - SIMONE!
Bejo.
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