tag:blogger.com,1999:blog-4506324261995021839.post6934345726782160263..comments2024-03-14T12:35:20.010-07:00Comments on + Q Perfume Blog: DimiNICHEd? An approach to niche perfumerySIMONE SHITRIThttp://www.blogger.com/profile/13265396466119947610noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4506324261995021839.post-45138545266447549102012-09-12T07:46:16.892-07:002012-09-12T07:46:16.892-07:00Dearest, you are right. When I was researching abo...Dearest, you are right. When I was researching about niche, it all lead to biology. I don't disagree in anything you said here. But even D&G has established long ago their personality and the concepts behind the brand. So in that sense, they have their own niche of clients who want to feel that they have a D&G special edition. Call it niche, call it exclusive...<br />I think that inside the general title NICHE PERFUMERY, we can catalog different types of niche: the subversives, the artistic, the formal corporate perfumers who went indi, etc... the ones that have larger approaches - L"Artisan, Annick Goutal - we can say they are in the middle between niche and mainstream, maybe.<br />I do believe that the mind and taste behind must be part of the concept, no doubt about it! :-)<br />XOXO+ Q Perfume Bloghttp://www.maisqueperfume.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-74923737953608011892012-09-11T14:00:01.233-07:002012-09-11T14:00:01.233-07:00I loved this post. You sound very passionate about...I loved this post. You sound very passionate about this. I agree with most of your points but being a biologist I have known the term through biology, ecology to be specific, and the definition there is " a term describing the relational position of an organism's species". In my mind "niche" has to do with a special relationship to the rest of the "species", the rest of similar products that exist. So in my mind real niche has some special characteristics that usually come either from the personality of the perfumer (Hilde Soliani, Andy Tauer etc) or from the concept of the brand (Comme des Garcons, Editions de Parfum Frederique Male etc). What makes people talk about "the death of niche" is attempts like D&G Anthology: they do not have a clear concept other than naming and packaging and they sell right next to D&G mass market releases. Of course one can talk about superior materials, creativity etc but this can also be just marketing copyright. <br /><br />Nich of course isn't dead, on the contrary it is flourishing and becoming more mainstream than ever. But the beauty of evolution is that no matter what happens there will always be new concepts, new personalities creating products that place themselves opposite to the rest, in a special place, a special nest, appealing to people/clients with slightly different tastes. So even if "niche" becomes the new mass a new niche will emerge. Long live niche :)Anonymousnoreply@blogger.com