tag:blogger.com,1999:blog-4506324261995021839.post225917877491595031..comments2024-03-14T12:35:20.010-07:00Comments on + Q Perfume Blog: Sexual degradation, Stereotypes and perfume advertisingSIMONE SHITRIThttp://www.blogger.com/profile/13265396466119947610noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-4506324261995021839.post-36913985614424395732011-12-13T17:06:36.512-08:002011-12-13T17:06:36.512-08:00Querido Ulysses, obrigada pela participação! É rar...Querido Ulysses, obrigada pela participação! É raro ver meus brasileiros perfumados compartilhando idéias!!<br />bjos e bom Natal :-)+ Q Perfume Bloghttp://www.maisqueperfume.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-21367312958560491142011-12-13T16:46:00.186-08:002011-12-13T16:46:00.186-08:00Adorei o post! em especial o final.... "And i...Adorei o post! em especial o final.... "And if you will have a daughter...is this the future you wish for her, to be objectified?"<br />Uma ótima reflexão sobre a publicidade dos nossos tempos.Ulysses Borgeshttps://www.blogger.com/profile/13516457309898844470noreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-49269685055570230132011-12-03T15:14:24.551-08:002011-12-03T15:14:24.551-08:00Darling! Thank you sharing your thoughts!!
I know ...Darling! Thank you sharing your thoughts!!<br />I know Scarlet is dressed, but don't you agree that Marylyn was the most objectified woman in the history of Hollywood? According to her biography she wanted to be something else, but she was framed as the dumb sex bomb. So here she shoes a bit of flesh, but what she represents is what bothered me. I am a blonde and till today I have to hear dumb blonde jokes because of her.<br />Also I think the ads where women snap their fingers and men seem to follow them like puppies is kinda ridiculous. I know we have the power to drive men crazy sometimes, this is nature, sex is nature...but you are so right...perfumes should be sold for their beauty.+ Q Perfume Bloghttp://www.maisqueperfume.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-50218883379577981922011-12-03T08:20:26.585-08:002011-12-03T08:20:26.585-08:00Great post +Q!
I'm with MoS about this, commer...Great post +Q!<br />I'm with MoS about this, commercials are a reflection of the society. <br />Maybe you forced a bit things because some of the Scarlet ads I didn't find them so objectifying (she's dressed, just feeling pretty) but of course Sean John doesn't leave that much to immagination. What's truly sad is that I think sex still sells and not only for men. Perfumes are nowadays mostly bought by women so all that ads are directed to them and seem to work. Point is, you, me, and people here maybe are just more conscious about the real meaning of them rather than milions of objectified women out there.Magnifiscenthttps://www.blogger.com/profile/04531334215047443456noreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-77060838323592646152011-12-02T12:53:24.208-08:002011-12-02T12:53:24.208-08:00I think marketing - as I mentioned, is based on re...I think marketing - as I mentioned, is based on research. I believe that advertising reflects what society wishes to be/to have - great example is One Million - a success in the middle of the biggest financial crisis of all times :-)<br /><br />BUT I do believe that advertising and marketing "educates" the public and shapes the ideals and create a need.<br /><br />Do you need 100 perfumes? Do you really need Coca Cola? Do you really need a Chanel dress to be happy? NOOOO, marketing makes you think you need those things to live. And this is exactly why brands invest more in marketing than the product itself.<br />Take perfumes for an example - how many mil the spend on advertising and how much they spend in raw materials? If advertising was not building a desire why to hire Coppola and many famous movie director to make the film?<br /><br />I agree that we don't have to be moms, business women etc etc all the time - we do want to be the lover, the whore, the Marilyn Moroe and the ace in bed... but going from that to being raped? That is implied in these 2 campaigns!<br /> I can tell you that this is not exactly what society wants and I will give you an example. La Bundchen made a Brazilian TV commercial where she asks her husband for the credit card - and she is dressed...he denies to her. Than she comes in underwear and she asks him again...of course he gives to her...<br />This commercial was banned by the District Attorney for being a explicit film where women are objectified. Now, he, as a representative of the society's interest and the law was not censured by the public. Brazilians agreed to his decision.<br />That said, I am not sure if our female society wants to play this game, or we succumb to centuries of male domination!<br /><br />P.S.: being a dame everywhere and a whore in bed is always the best combination - I love it :-)+ Q Perfume Bloghttp://www.maisqueperfume.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-36049194332112454992011-12-02T12:41:43.498-08:002011-12-02T12:41:43.498-08:00Francesca - when I look at these advertisings I se...Francesca - when I look at these advertisings I see that society has accomplished freedom to express sexuality - which it is a good thing. Also conquered freedom to have an opinion - which is immensely great.<br />BUT, women are still framed as the dependable, the submissive and the fragile sex.<br />Before we stand up for the rights of lesbians - we have to stand up for the rights of being a woman! For equal rights of sexes. <br /><br />Also:<br />When a woman shows her body in public or has many affairs - she is sluty. When a man show it, or has a line of women after him, he is hot.+Q Perfume Bloghttp://www.maisqueperfume.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-68803006300576660732011-12-02T11:46:04.142-08:002011-12-02T11:46:04.142-08:00I could see that coming from miles. You are so rig...I could see that coming from miles. You are so right about all the points you make. However I fear that advertising is not shaping society, it rather reflects it. Women are tired of trying to be super models/ career women/ super moms/ hot wives and they like to see themselves as bimbo-ish femmes fatales. <br /><br />Men feel that it is not enough any more to bring in the bacon, not drink and not beat the wife so they like to see this image of raw power, it makes them feel secure. <br /><br />We are living in times of world crisis and in such times people always turn to extremely conservative, if not reactionary ideas.<br /><br />As for the more abstract advertisements, who wants to think or be moved when they reach for their wallet? Let's hope that the success of Oscar de le Renta's new release marks a departure. As for Moschino's bottles and campaigns, they were the most innovative, thought provoking, artistic concepts in perfume.<br /><br />I love it when you get political :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-54842083104431427932011-12-02T11:04:19.807-08:002011-12-02T11:04:19.807-08:00Great article ! Last night I was at my city's ...Great article ! Last night I was at my city's Business Woman of the Year Awards. The room was filled with an incredible array of talented women. I would have liked to see the opening song sung by a woman, not a man as was the case, however i do feel we've come a long way. Sadly we still let those adverts for perfume, the offensive ones , into the magazines we read.and sometimes they're so subtle we just ignore them and let them be instead of writing to the magazine and complaining. Its not only for us but our daughters and granddaughters we are protecting by objecting to this portrayal of women.So thanks again Simone for bringing this to our attention.Francescahttp://www.pacificperfumes.co.nznoreply@blogger.com