tag:blogger.com,1999:blog-4506324261995021839.post1606753578933523982..comments2024-03-14T12:35:20.010-07:00Comments on + Q Perfume Blog: Olfactive Future - Part 03 - SCENT AS DESIGNSIMONE SHITRIThttp://www.blogger.com/profile/13265396466119947610noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4506324261995021839.post-73036133615029598572010-05-24T00:19:44.610-07:002010-05-24T00:19:44.610-07:00Its absolutely fantastic effort, i like it very mu...Its absolutely fantastic effort, i like it very much. I am so happy and so thankful for this post.Fragrance Perfumehttp://www.fragranceville.comnoreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-87831020147214156122010-04-05T06:55:00.802-07:002010-04-05T06:55:00.802-07:00Harald I am so happy and so thankful for you being...Harald I am so happy and so thankful for you being here!<br />Yes you are 100% right.<br />I am passionate for fragrances, but somehow I enter to some shopping malls/shops in São Paulo and I become out of breath! The fragrances of the shop are mixing with the general fragrance spread in the mall itself.<br />Only a few brands are really using the olfactive logo as a tool to sell such as Osklen, Side Walk, Anne Anne and Cinemark.<br />Most of the rest is just giving the message "come in here and get a huge asthma crisis".<br />I think it would be precious for you to meet Mrs. Giovanna Kupfer in NYC. <br />This blog will be posting a lot about this subject now that I found your Institute!<br />:-)SIMONE SHITRIThttps://www.blogger.com/profile/13265396466119947610noreply@blogger.comtag:blogger.com,1999:blog-4506324261995021839.post-68199934248270055992010-04-05T06:09:50.548-07:002010-04-05T06:09:50.548-07:00You are making a good point. A lot of stores/banks...You are making a good point. A lot of stores/banks/environments are made to smell without any regards of the customer and people who work in these environments. The choice of scent is often suggested by the providers of the delivery technology (not that there is anything wrong with it) and not by a marketer or a perfumer. The reason being that there is little education on the subject and little knowledge of what can be done and how it should be done. Here is where marketers and their agency need to learn.<br />Also, when cost becomes a concern the tendency is to go for a "not so good" scent rather than a professionally made one. Why it is easy to tell the quality of a "cheap" scent, it is not that easy to guarantee that it's components are safe and adhere to the rules & regulations that apply to anything you would put on your skin.<br />On both levels, education& information as well as industry standards, we have taken a firm stand in making sure that marketers not only know why to use scent for marketing and branding but also how to do it correctly. <br />You mentioned that some scents are too strong: Picture you working in a scented environment. Tests have shown that after about 20 minutes you are loosing the awareness of scent in your environment. So it is only natural to "crank it up" and again, and again until you end up with a too high intensity. At least for someone who walks in from the street.<br />Harald H. Vogt<br />Founder<br />Scent Marketing Institute, New YorkHaraldHVogthttps://www.blogger.com/profile/00118238233740697085noreply@blogger.com